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| Xiaomi's new Mijia Smart Audio Glasses 2 will be available for crowdfunding on March 26 (Image source: Xiaomi) |
Xiaomi latest breakthrough in wearable technology — the MIJIA Smart Audio Glasses 2 — has made an explosive debut, achieving a complete sell out within hours of launching its initial crowdfunding campaign. Surpassing all projections, the glasses raised over ¥6 million (approximately $828,000), signaling not only a hit product but a new wave of consumer enthusiasm for innovative, fashion-forward tech wearables.
🚀 Record-Breaking Crowdfunding Launch: A Market Disruptor Emerges
The MIJIA Smart Eyeglasses 2 campaign was launched soon after on March 26 at 10:00 AM. The campaign crossed the ¥5 million mark in the first 12 hours. By the end of the day, it surpassed ¥6 million, with every unit sold for the crowdfunding.
Hive Technology CEO @EntrepreneurLuGuyGuy confirmed the milestone on social media, crediting the strong demand to Xiaomi's foray into smart eyewear innovation. With its blend of audio technology, fashion, and comfort, the MIJIA Smart Eyeglasses 2 has established itself as a trendsetter in the emerging smart glasses range.
🎧 Feature-Rich Design Meets Everyday Utility
What makes these glasses a game-changer? The MIJIA Smart Audio Glasses 2 is built around the idea that audio wearables can be seamlessly integrated into everyday fashion — without compromising on performance.
🌟 Standout Features Include:
- 😎 Sleek, Lightweight Build – Weighing just 27.6g, the glasses boast ultra-thin 5mm arms, which are 26% thinner and 30% narrower than the first-gen model. Ideal for extended wear without fatigue.
- 🛠️ High-Durability Construction – Incorporates piano-steel ultra-elastic hinges, endurance-tested for up to 15,000 bends, ensuring both strength and flexibility.
- 🔁 Fast-Swap Frame Design – Features second-gen quick-change frame support with multiple style options including aviator and semi-rimless, allowing users to personalize their look with ease.
- 🔊 Immersive Sound Experience – Enhanced with Dolby Audio technology and open-field sound architecture to deliver high-quality audio while allowing situational awareness.
- 🔇 Advanced AI Noise Cancellation – A 4-microphone array coupled with AI-driven algorithms ensures crystal-clear voice calling. Privacy mode prevents sound leakage in public settings.
- 🔋 Long-Lasting Battery Life – Provides 12 hours of music playback, 9 hours of continuous talk time, and a 12-day standby lifespan. Quick-charge tech enables 4 hours of playback with just 10 minutes of charging.
- 🎙️ Smart Assistant Integration – Works seamlessly with the Xiao AI voice assistant, enabling hands-free control over calls, media, smart home devices, and car functions.
With such thoughtful features, the MIJIA Smart Audio Glasses 2 isn’t just another tech gadget — it’s a statement piece designed for the modern, on-the-go consumer.
💸 Strategic Pricing That Accelerated Demand
Xiaomi’s choice to launch the product at a discounted crowdfunding price of ¥999 (about $138) — significantly lower than the planned retail price of ¥1,199 (about $165) — proved to be a masterstroke. The low price not only appealed to Xiaomi loyalists but also tech-savvy consumers looking for innovation at an affordable rate.
This pricing strategy bridged the gap between early adopters and everyday users, leading to faster conversions and fueling the product’s viral success.
📈 Market Implications: The Rise of Lifestyle Audio Wearables
The tremendous success of the MIJIA Smart Audio Glasses 2 is not just a one-off event – it is a clear sign of a major shift in how people perceive audio devices. Gone are the days when earbuds and headphones were the only option. Today’s users are looking for smart, stylish, hands-free options that blend technology with lifestyle.
Xiaomi has taken a big step forward by combining high-end audio technology with the everyday convenience of eyewear. The result? A multi-functional device that also serves as a fashion accessory, communication tool, and audio player.
Industry analysts suggest that Xiaomi’s success could impact the entire wearable tech landscape, prompting competitors to follow suit with similarly integrated lifestyle products. It’s a defining moment for a category that was once considered niche but is now proving its potential in the mass market.
📦 What Comes Next: Production Acceleration & Future Availability
Despite being sold out, Xiaomi has not yet officially announced whether the MIJIA Smart LED Glasses 2 will be restocked or offered for sale at the starting price in the future. However, given the general response, it is likely that the company will ramp up production to move quickly.
Those waiting for the next drop from the base should keep an eye on Xiaomi's official channels and product listings. If the first round is any indication, the next one could sell out at a similar pace - if not faster.
✅ Key Takeaways
- Complete sellout within hours of launch; over ¥6 million ($828,000) raised in crowdfunding.
- Features include Dolby Audio, Xiao AI voice assistant, AI noise cancellation, and custom frame options.
- Introductory price of ¥999 significantly undercuts the future retail price of ¥1,199.
- Marks a growing trend in hands-free, lifestyle-focused wearable audio solutions.
- Restock plans still pending; demand is pushing Xiaomi to potentially ramp up production.
🔗 Why You Should Care
Whether you're a tech enthusiast, a fashion-forward commuter, or someone who loves seamless gadgets that simplify life, the MIJIA Smart Audio Glasses 2 is worth watching. Xiaomi is redefining wearable tech, making it smarter, sleeker, and more accessible than ever before.
Stay connected, stay stylish, and stay tuned — because smart eyewear is officially having its moment, and Xiaomi is leading the revolution.
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